Reach family travelers in the U.S.

Travelocity’s audience is made up of millions of Middle America and U.S. Latinx families, typically with young children, who trust Travelocity for its relevant and meaningful travel offering tailored to their preferences. 

9.8 million

Monthly Unique Visitors*

146 million

Monthly Page Views*

The Travelocity audience

Travelocity has incredible brand power as the second most recognized online travel agency among U.S. travelers.*

This highly engaged audience is made up of Middle American and U.S. Latinx families that are searching and booking travel. Both of these audience segments share distinct traits:

  • They plan and travel around the school schedule
  • They plan their trips months in advance and take time to research every detail
  • They travel in larger parties and favor family-friendly accommodation options

Together, Latinx and Middle American families make up 80% of the American population.

About Travelocity

Travelocity encourages travelers to Wander Wisely. 

Travelocity is a full-service online travel agency offering flights, a wide selection of accommodations, car rentals, packages, and activities. The brand is dedicated to championing travelers by making their travel experience both simple and memorable, through exceptional customer service, expert advice, and guaranteed value.  

Travelocity’s mascot, The Roaming Gnome, has been inspiring travelers to travel better since 2004. 80% of U.S. travelers recognize the Roaming Gnome, and advertisers can partner with this highly recognized mascot to showcase the best of their brand.


Want to learn more about Travelocity?

Check out our Travelocity infographic to understand more about the brand and its audience, including some of the Travelocity shopper’s key traits 

See the latest from Travelocity

Read on to learn about the latest news and activities

Seize your someday/Algún día es hoy 

The first bilingual, 360-degree campaign targeting families—including Hispanic families—across the U.S. The campaign, which includes Spanish-language TV ads, encourages families to stop postponing trips and turn “someday” into today.  

Read More >

Drive brand awareness and conversion

Our advertising solutions on Travelocity adapt to your needs, whether your objective is building brand awareness or driving conversions. These include …

Creative Partnerships

Create bespoke media experiences that engage travelers by partnering with our award-winning in-house creative agency. 

Display Advertising

Raise visibility and engage highly qualified travel shoppers with Display Advertising solutions 

Discover more audiences

Take a look at our other brands to find out how you can reach other traveler types.

**Based on Expedia Group Omniture data (Monthly average figures between July-December 2021)

*Travelocity Booking Data and Primary Value Prop Research 2020, 2020 ComScore//GfK MRI Multi-Platform Fusion (10-20/S20)

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience